Businesses that don’t use social media platforms like Instagram to their advantage are missing out on lots of things.
One of the key strengths of social media is the fact that this can work for any business of any size.
Use the Instagram for Airbnb hosts tactics we present here – you don’t have to worry if you are just a startup or a small company because social media can help you grow and succeed in no time.
Instagram from Facebook or simply Instagram (also known as IG or Insta) is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
Instagram for Airbnb Hosts
As an Airbnb host, you might not have realized how having your own Instagram account can help boost your occupancy rates.
Although not all platforms are made equal and might not always be the best option for all situations, Instagram is the smartest choice for Airbnb hosts.
Here are a few tips for Instagram for Airbnb hosts:
Give Your Followers a Tour
Remember that Instagram works as a photo-sharing platform so what you should do here is to share photos of your property.
Don’t for get to upload those captivating photos of your space.
Be active by sharing photos of amenities or how your property looks during a certain season or during nighttime.
Share that wonderful view of your backyard and your neighborhood. Basically, your property should stand out from other Airbnbs.
A true-blooded Instagrammar should know how to use hashtags.
This is the best way for you to gain more followers for your account and more hearts on your photos.
Try to use as many hashtags as you can. Many instagram marketers suggest 25-30 relevant hashtags per post.
Using a tool like RiteTag, you can see what hashtags will be popular. Here we’re showing you generic tags for “airbnb”. However, it will be best for you to have hashtags that are specific to the area you’re in, the trends regionally, and events surrounding your listing.
You can search online to know the best hashtags to use for your Airbnb property. Just make sure that you don’t use irrelevant hashtags even if they are popular.
You can even share your location with no need to divulge your exact address because the last thing you want is to attract thieves and burglars.
Instagram for Airbnb Hosts : Show your guests who you are
Using Instagram should be your moment of glory.
Make sure you show that you are the best Airbnb host out there.
Show your followers the face that runs the trendy and amazing property.
Give people a reason to want to personally meet you and be your friend.
Just be yourself while you do so.
You don’t have to behave like celebrities and instead, give viewers a good idea of your personality and character through photos on your Instagram.
Your guests always need insights. You can share the rides you offered or that sumptuous dinner you prepared.
You can even share the comments or reviews given by your previous guests. You can also mention those guests if they like.
Share photos of notes they left if there is one that contain positive feedback.
Engage and Interact using Instagram for Airbnb Hosts
Finally, don’t forget to add your Airbnb link on your Instagram bio or else, you are only doing it for the purpose of having an Instagram for your property, which is strange after all.
Follow others and request them to follow you back.
Remember that Instagram for Airbnb hosts is about networking. Make sure you repost and ask your followers to repost you. Just one more trick to increase reviews for your airbnb.
There are also options for you to leverage advertising on any of the social media platforms. Instagram ads for Airbnb Hosts can perform well if you have a great insta profile along with the ability to test different ads.