Do you think the Instagram Ads are nothing but a waste of money?
You must be mistaken because Instagram Ads have changed the structure of many businesses overnight. So, there is definitely something you don’t know about Instagram Ads.
The purpose of writing this post is to share information about how you can use Instagram Ads for Airbnb. We assure you that Instagram Ads can generate excellent results for you if you use it wisely. First of all, we’ll describe the importance of Instagram Ads for Airbnb. And then we’ll share valuable information about how you can use Instagram Ads for Airbnb. So, let’s get started.
Importance of Instagram Ads for Airbnb
Moving beyond basic accommodation bookings, Airbnb offered curated experiences that begged to be saved, booked, and shared. And it was all thanks to a captivating campaign that extended across the company’s Instagram feed, IG Story, Story ads, in addition to print, TV and other social media channels.
Nobody can deny the fact that Instagram is one of the fastest-growing social media platforms. It already has millions of active users. So, it can ultimately boost your chances of getting more guests for your Airbnb.
The best thing about Instagram users is that they are mostly interested in traveling and other activities. So, it’s a great platform where you can promote your Airbnb. The interesting thing about Instagram is that it enables you to find your target audience without wasting any time or money.
The major reason why we recommend Instagram Ads for Airbnb is that it allows you to customize the ads according to your needs. So, you’d get a better chance of promoting our Airbnb on Instagram.
How to use Instagram Ads for Airbnb?
Hopefully, you’ve understood the importance of Airbnb by now. So, it’s time to take a look at how you can use Instagram Ads for Airbnb.
Choose the Accurate Format
Choosing the Accurate Format is quite important if you want to make your Instagram Ad campaign a huge success. If you’re looking to launch a single picture ad, you need to make an incredible offer that can convince the users to press the “Book Now” button without even a second thought.
Generally, it get’s difficult to convince the users with one image. Therefore, we recommend choosing the Carousel ad as it enables you to add multiple photos of your Instagram. With Carousel ads, you can add around 10 pictures at a time.
Choose your Target Audience
If you think you’d choose your target audience after launching different test ads, you’d end up wasting a lot of money. We recommend creating the Audience Persona in advance so you may make the most of your Instagram Ads. Basically you need to target the frequent travellers who are planning to explore your area.
Choosing the Right Time
If you’re running Instagram Ads for Airbnb, you need to make sure that the Ad is launched at the perfect time. For instance, if you have an Airbnb in Dubai, you must run the campaign during the winter season because this is the time when people usually visit Dubai. Similarly, you need to choose the perfect timing for your Instagram ad.
Don’t Make your Ads Look Like Ads
The stats show that the users don’t show any interest in the advertisement. Therefore, you need to design your ads in a way where they may appear like regular posts. Thus, you’d get a better response to your Instagram ads. Moreover, it helps with boosting your conversion rate.
Promote with Video
Video Ads can do wonders for you. So, you should create a video that can highlight the amazing features of your Airbnb. The benefit of using video ads is that you can display your Airbnb in a much better way. As a result, you’d get a massive amount of requests from guests who want to visit your local area.
Read more about Airbnb, click here.